A portion of my job requires me to develop marketing strategies and communication plans for new programs and initiatives. In each instance of a new program launch, language needs to be clear and contain a strong call to action from the selected recipient; in other words, the key to marketing something successfully is identifying your target audience and deciding on focused key messaging to increase your chances of receiving a positive response. I mention this because recently, a girlfriend of mine has informed me she is considering developing an online dating profile and has asked me for some help. I have never had my own profile, so before agreeing to assist her, I felt it necessary to do some research into what a good profile contains.
In my reviews I noticed that the majority of women (aside from the people who are open and honest about their intention to simply 'hook up') are posting in the hopes of finding a mate; someone to connect with, striving to eventually remove their profile because they have met their soulmate and have reached the apex of emotional utopia with their Plenty of Fish 'catch' or found a hot-pot of wunderlust caused by the love eruption they unearthed in their Lava Life experience. Keeping this goal in mind, it makes sense to me that people would want to advertise themselves in the most clear and concise manner possible. Doing this would ensure anyone responding to the 'advertisement' would not be under any illusions about what kind of gal you really are; again, clear messaging to attract members of the intended target audience. Instead of uncovering a network of single people gathered together, sharing a common goal... I was boggled at what I discovered; how on earth could a man buy any of the BS these women are trying to sell?? Let me share some of the confusion with you now:
Riefer does not use drugs
NaturalGurl has an interest in tanning
RipeMangos is interested in 'words with meaning'
SexyMommie69 just started pharmacy school and is not into one night stands
DDdelicious (double d delicious) likes to be taken seriously
SEXySquirrel hates bugs and vermin
KittenMittens is sophisticated
LeXXus is very mature and unpretentious
Perhaps the key is picking a an appropriate screen name. It sets the tone for your overall profile and is the first impression potential mates will have of you... for example, if you say you you are only interested in 'men who will respect you' (another very popular term... on par with not wanting to play mind games, loving a good glass of red wine and appreciation of fine dining) don't call yourself, 'LiquorInTheFrontPokerInTheBack'. Make sense?
I do have to admit I was more than a little wooed by 'buttapecan69'. This woman was honest and forthcoming, right down to naming her favourite kind of ice cream. Butta posted a photo of herself wearing bright fuchsia lipstick and boasting a large strawberry tattoo on her cleavage. She says she is a 'career driven Marketing/Entertainment/Executive Administrator and has crazy work hours'. Personally, I can not imagine a more creative way to say, “I'm a stripper who has recently put on a few pounds and has been demoted to collecting cover charges at the door”.
Its not that I am judging these women. In this day and age, advertising yourself online is not only a viable option but certainly the most efficient way to find a mate. It's just that I am confused. Why waste time making a phony pitch about yourself? Why can't these women just be genuine and forthcoming about what they are all about? Maybe I am wrong, but if I was a man trying to wade through all the already difficult waters of all that is female, I would certainly appreciate a little help along the way.
In the spirit of honesty and targeted messaging, my profile would look something like this:
HEP HIV & HERP FreeI don't cook. I will not pick up your crap or iron your shirts; I assume you are an adult and are capable of doing these things for yourself. I am not especially emphatic or friendly and I am not interested in becoming responsible for healing any issues you may have because your mother didn't breastfeed you in your infancy. I suffer from occasional night terrors and unpredictable bouts of road rage. My feet smell in my slippers. I have been known to bust out into spontaneous rap about nothing in particular and have a tendency to invent my own words in everyday conversation and expect that you know what I am talking about . Though I am only 35, I am easily confused and may possibly be in the early onset stages of dementia. I have been to a Jonas Brother's concert, and rather enjoyed myself. I believe Polysporin is the cure for most aliments. I rarely wear make-up. I have an exceptionally low tolerance for stupidity. I like to quilt and have been known to spend hours wandering happily around fabric stores feeling up the flannelette. Red wine gives me a headache. And yes... sometimes I am being 'like that' because I
am in fact on my period. I am not opposed to eating ribs or chicken wings on a first date. I am looking for a man who can appreciate the value in being with a woman who knows the difference between a Phillips and a Robertson head screwdriver. Must have your own money. Mouth breathers need not apply.
It may not sound like much on paper, but at least they'd wouldn't be wasting their time thinking they were communicating with a Molly Maid-ish, sommelier sex goddess who watches UFC in a thong.
So to my friend, if you still want my help... call me. If I don't hear from you, I will assume you are scoping out some nature trails for the long autumn walks you don't actually take or perhaps brushing up on the classic novels you will never read or at the very least planning your trip abroad because to date, your love of travel and adventure has taken you as far as Sleeping Beauty's magical castle at Disneyland when you were 12. Happy dating.